Never Be Afraid Of Falling
Work, play, rinse, repeat. You get addicted to the pace, caught up in the excitement. It’s all very exhilarating until the stress starts to affect your hair. Pair your fast-lane lifestyle with environmental factors and hormonal changes, and the evidence is clear. You begin to find a trail of strands on your clothes, in the shower in your brush and everywhere else.
Genesis is not a hair loss product.
Kérastase identified the key reasons why women experience hair fall due to breakage from brushing.
External factors and daily stressors such as brushing, heat and over styling cause the fiber weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can further weaken hair.
Genesis addresses the solution to hair fall
due to breakage from brushing.
Our panel of 3 experts encourages women
to take a 360 degree approach
to their haircare regimen.