Genesis is a dual-action care system formulated to address hair fall due to breakage, combining scalp care and fiber reinforcement. The focus is reducing daily shedding caused by weakened hair while improving strength, resilience, and overall hair quality.

Designed for hair that:

• Experiences hair fall due to breakage

• Feels weakened or fragile at the root

• Sheds more during brushing or washing

• Has been stressed by styling or environmental factors

• Needs support at both the scalp and fiber level

Genesis is ideal for hair where breakage-related hair fall is the primary concern, rather than thinning or loss at the follicle.

The Professional Routine

• Cleanse to gently fortify the scalp and hair fiber

• Condition to reinforce strength and reduce breakage

• Treat the scalp to support long-term hair resilience

• Protect the fiber during styling to minimize stress

Reducing hair fall begins with strengthening the hair before it breaks.