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The 1960s was all about experimentation – colours and shapes collided as people raised eyebrows, hemlines and their expectations of what style could be. And once the revolution had started it wasn’t about to stop – the brightest decade the world had ever seen was about to give way to something even more exciting... LA stylist Geri Cusenza entered the 70s determined to push things further and take a generation from flower power to fearless hair fashion. Sebastian was founded on this principle of fearlessness. A thirst for innovation and changing the game has been our raison d’être from the word go. Today is no different.

Read more about the Charity and Scholarship programs supported by Wella and Sebastian.

Fusing critical care nourishment with beautifying essential oils, this much revered and illustrious brand, featured regularly in such fashion bibles as Vogue, Instyle, Elle, Harper’s Bazaar and Allure has become a necessity for beauty editors and consumers worldwide. Delivering dosages and ingredients in ground breaking concentrations, immediately transforming hair leaving it with unequalled shine and vitality.

Discover the luxury ensemble that is the Kérastase Hair Care collection. Launched in France in 1964, Kerastase was born from the world renowned La Recherché Avancee L’Oreal, a prestigious research institute, delivering unique, avant-garde formulas enriched with innovation and aspiration.

The Kerastase collection from hair care perfection to couture styling products, is truly the ultimate experience in hair care excellence!

Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, we have been pursuing our quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true.


From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser's passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.

Read more about Wella's commitment to Responsible Sustainability.

American Crew® continues to lead the way in the men's grooming business. With a passionate commitment to men's grooming, our purpose is to bring men into salons, provide them with a great new experience and show them new ways of incorporating style into their everyday lives.

American Crew® is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists.

Today American Crew® continues its commitment to being one of the world's most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made for men.

American Crew® never forgets its job is to give men and their stylists the tools they need to create stylish, masculine looks every day.